Publication: Exploring brand loyalty toward traditional confectioneries in an emerging market
| dc.contributor.author | Nguyen Viet Thai | |
| dc.contributor.author | Dang Hong Vuong | |
| dc.contributor.author | Nguyen Thi Thu Ha | |
| dc.contributor.author | Nguyen Quoc Thinh | |
| dc.contributor.author | Myeong Hwan Kim | |
| dc.contributor.author | Nguyen Le Dinh Quy | |
| dc.date.accessioned | 2026-05-24T16:42:02Z | |
| dc.date.available | 2026-05-24T16:42:02Z | |
| dc.date.issued | 2020-01-01 | |
| dc.description.abstract | Exploring brand loyalty toward traditional confectioneries in an emerging market | |
| dc.identifier.doi | 10.9770/jesi.2020.8.1(5) | |
| dc.identifier.isbn | 2345-0282 | |
| dc.identifier.uri | https://rims.qnu.edu.vn/handle/123456789/1051 | |
| dc.subject | Brand loyalty | |
| dc.subject | Traditional confectioneries | |
| dc.subject | Emerging market | |
| dc.title | Exploring brand loyalty toward traditional confectioneries in an emerging market | |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon | |
| oairecerif.author.affiliation | Truong Dai hoc Quy Nhon |
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